Lucien & Joan are the perfect #fashioncouple #stylingduo and the founders of their brand Broke Ass Millionaires (BAM).
They share the same interests in their extravagance

fashion style and their work as stylist, entertainers,
and creative producers. 

Recycling, upcycling and re-designing

clothing & items are the characteristics of this duo. Traveling trough different places in the world, finding vintage and old traditional clothes, then customize them in a unique BAM way. The mindset of BAM is:

Getting maximum results with minimum resources. 

Sustainable, circulair fashion is what BAM is promoting to reduce the negative impact of the environment. The inspiration of BAM comes mostly from Hip Hop, Vintage, African dandy, Harajuku and traditional clothing from all over the world.

Companies such as Rabobank,

Fernandes softdrink, Tropenmuseum Amsterdam...

worked with BAM for their content videos and photoshoot.

Companies hire BAM as creative producers to organize the concept of their sustainability event. This event is called

Skere Klere,

What means cheap or broke clothing